While filming at AltWheels we ran into Click & Clack, the Tappet brothers: hosts of NPR's Car Talk. We asked them how they were enjoying the show, and whether they were prepared to deal with all the new technology coming down the pike. (Part of our Treehugger TV piece.)
The GM Heritage Center has archived over 1000 vintage, custom, and show cars dating back to the turn of the last century. The Heritage Center is not open to the public, we get a rare tour of 200 of from Manager Greg Wallace. His current favorite? The '62 Bel Air 409, as in "She's real fine my 409."
WebKinz World News at 10, with your hosts Snickers, Chocolate, and Toffee. Plus special guests! and featuring weather, news, crime, and WebKinz updates.
Honda's alternative fuel vehicle consultant Barry Carr talks about the compressed natural gas (CNG) Civic that's been brought to retail market in California and NY. Refuel your car at home! Filmed at AltWheels Boston 2006, it's extra material from our Treehugger TV piece.
John Moore of Boston Clean Air Cabs talks about the challenges and benefits of introducing hybrid vehicles to urban cab fleets. Plus a word from the lucky driver of Boston's first hybrid cab. Shot at AltWheels, footage for our Treehugger TV piece.
Featuring Jess Graber, the man behind Stranahan's Colorado Whiskey (or Stranny, as fans like to call it). Stranny is distilled in the same building Flying Dog Ales are brewed in, and the two businesses enjoy a close relationship. Any Flying Dog tour includes a visit to Stranny's and a taste of Colorado Whiskey, a hybrid of Scotch and Bourbon styles.
Shot at the Word-of-Mouth Marketing Association's WOMBAT conference, Jan 2006.
Lead ad critic and commentator Bob Garfield was a keynote speaker. Here he describes his views on WOMMA.
Geno sat down with us for a few minutes to describe the brand ambassador and community program Brains on Fire just launched for Fiskars (the orange handled scissors people.) He provides a very nice overview of a WOM program done right, from research to launch, with transparency and ethics. Check out Fiskateers.com to see the project.
Jackie is a WOMMA boardmember and WOMBAT2 keynote speaker, her blog (written with partner Ben McConnell) is the well-known Church of the Customer. We caught up with her and discussed one of the threads she's currently following: Snakes on a Plane.
Owen Mack on the brand communities trend and what it means for market research and social media messaging in 2007. (Why are the speakers and mics in the new MacBooks so lousy? A trend towords new audio equipment might be nice...)
Paul Rand, Partner at Ketchum Communications talks about the state of the industry, Ketchum's Personalized Media practice, and the new roles for PR.
Shot at the Word-of-Mouth Marketing Association's WOMBAT conference, Jan 2006.
ihaveanidea.org sponsored 4th annual portfolio night on may 4th. portfolio night brings together advertising students and top creative directors for a night of critique, schmoozing, and industry chit-chat. coBRANDiT was in boston to cover the scene.
Shot at the Word-of-Mouth Marketing Association's WOMBAT conference, Jan. 2006.
Pete Blackshaw of Neilsen BuzzMetrics (formerly Intelliseek) is the guy who coined the phrase CGM, or Consumer Generated Media. Here he talks about CGM, and CGM2, and where it's all going.
Ryan discusses Buzz Marketing at Euro RSCG, his family roots in advertising, and the importance of trendspotting and analysis (his team linked Polaroid and Outkast in popular culture.) What is the tie between ads, events and WOM? What does it take to generate talk value? What are the Three C's?
A little extra detail on the Cadillac story, as told by Greg Wallace of GM's Heritage Center...including my personal fave car on display, the 1957 Eldorado Brougham.
![STRANAHAN\](http://img.youtube.com/vi/J0JCjmY4NvI/2.jpg "STRANAHAN\")
