Video duration: 191 seconds
Global video hits: 943
Ryan discusses Buzz Marketing at Euro RSCG, his family roots in advertising, and the importance of trendspotting and analysis (his team linked Polaroid and Outkast in popular culture.) What is the tie between ads, events and WOM? What does it take to generate talk value? What are the Three C's?
"Estar a Full" - Publicidad realizada por Euro RSCG Buenos Aires para Plusbelle
Ficha técnica:
Agencia: Euro RSCG Buenos Aires
Director general creativo: Gustavo Reyes
Director creativo: Mariano Duhalde, Maxi Sánchez
Redactor: Alejandro Devoto
Director de arte: Ramiro García
Director: Alejandro Maci
Productora: 2001
Ficha técnica:
Agencia: Euro RSCG Buenos Aires
Director general creativo: Gustavo Reyes
Director creativo: Mariano Duhalde, Maxi Sánchez
Redactor: Alejandro Devoto
Director de arte: Ramiro García
Director: Alejandro Maci
Productora: 2001